THE 3 BIGGEST MARKETING MISTAKES
SOLICITORS MAKE AND HOW TO FIX THEM

Seminar: “Get More Clients Without Being ‘Salesy’: Marketing Strategies for Lawyers” 23 Oct 2013

Attract new clients
Would you like More Clients?
But worry about using marketing strategies which seem ‘salesy’ or unprofessional?

Would you like to have more Potential Clients approaching you without you having to ‘market’ to them?

If so, imagine what it would be like if you could stop chasing after new clients and instead get more potential clients to approach you, asking for your help.  Imagine if you had a constant stream of enquiries from ‘warm’ potential clients and never had to approach a potential client on a ‘cold’ basis ever again.

And what if you could do all that in a way which didn’t require you to spend money on expensive adverts or leaflets, and didn’t require ‘salesy’ techniques like direct mail campaigns or emailing or calling people you don’t know?

Well the good news is I am going to show you how to do just that.

On 23 October 2013 I am co-hosting a special seminar in London which is strictly “For Lawyers’ Ears Only”.

At this seminar, you’ll learn how to build new relationships with potential clients so that they approach you – asking for your help – rather than you having to chase after them. You’ll position yourself as the expert and educate your ideal clients as to why they need your services and why they should choose you (rather than your competitors) – so that when they approach you, they are already ‘warm’ to the idea of working with you.

You’ll also learn how to use strategies which either cost nothing to implement or are very low cost. These are strategies that, once set up, also take up very little of your time on an ongoing basis. So you can get a steady stream of enquiries from your ideal clients without you needing to do anything except talk to them when they contact you.

This seminar is taking place in London at City Business Library (near Moorgate) on 23 October 2013 from 9.30am to 1pm. During this 1/2 day seminar you will:

  • Discover the one type of marketing you need to use if you want to attract more of your ideal clients (and the one type don’t)
  • Get a 3-step strategy for attracting more enquiries from potential clients who have a specific need for your services, which you can implement into your practice in the next 30 days
  • Learn how to use LinkedIn to attract more enquiries from your target market and to transform cold approaches to potential clients into warm ones which they welcome
  • Understand the 3 most important changes you must make to your LinkedIn Profile to attract more clients who need a lawyer with your expertise

You’ll leave with an action plan to get more clients without being ‘salesy’ and without having to spend a fortune on marketing that doesn’t work.

I am pleased to be co-presenting this seminar with Linkedin specialist Emily Miller of Marshall Walker

Location: City Business Library, Guildhall, Aldermanbury, London EC2V

When: Wednesday 23 October 2013 9.30am – 1 pm

Cost: £139+VAT or 97+VAT if you book before 8 October

Reserve your place via Eventbrite

 

Here’s what attendees said last time….

Thanks for a great seminar. It was genuinely useful and insightful – an all too rare occurrence! Simon Portman, Marks & Clerk

 

Superb presentations and one of the most informative & useful sessions I have been to dealing with marketing strategy. Am feeling confident it will produce results Diana Calnan, Fisher Meredith LLP

 

An opportunity to think and engage with how to make the most of the marketing activities we already do – very useful. Richard Higgs, Clarks Legal LLP

 

Time very well spent. Prob the best legal seminar I ever attended! Xavier de Bernstain-Humphrey, DWB Global